The New Year is a time that we tend to set new goals and take on new endeavours. It is also a great time to take a look those things that we have been doing in the past and rethinking them to measure the success of those efforts. A few years ago I actually left a leads group because the group had turned into a business to consumer group rather than a business to business group (which is my target market). I really liked the people, but it was in my best interest to leave the group. Sometimes we just keep attending certain events or belong to certain organizations that provides no value to us nor to our business. I challenge everyone to rethink where we spend our networking time to make sure that it is a good use of our time. Also, take a moment to see what else may be out there since the last time we checked. It may just surprise you.
