I am continually reminded of how important strong relationships are. It is not just enough to know someone but to really know how you can work together. Whatever you call those people that have the same target market as you...whether power partners or power group, it is invaluable to take the time to really strategize on how you can work together for more business for both of you. So many businesses naturally work well together. For me being in the technology industry, I ask prospective clients the same questions that an internet provider may ask which is a perfect segway into finding out answers that relates to both of us and to also make those introductions when appropriate. But I also think outside of the box to what situations do businesses rethink their technology. A common situation is when a company is moving, expanding or even downsizing which can be an ideal situation for me. So perfect partners are a commercial real estate person, moving company, office furniture consultant or even an employment agency. These partners and I rely on each other to make introductions AND this dynamic group of contacts keeps each other informed on happenings in the market. By taking the time to deepen your relationships you will see rewards in great long term relationships but also with more business.
