Selling vs Marketing in Networking

Is networking selling? The term network marketing confuses people. Network marketing or multi-level marketing generates sales through a layered network of product representatives. Each of these representatives is given incentive to recruit still more committed reps. Multi-level marketing sales pitches can come across as vague and evasive.


Networking is marketing. When you network you are building a network of people who know about you and the products or services you sell. They might buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.

One Networking Truth

Networking Myth : It is better to give your card to everyone in the room. If people aren't interested they won't keep your card, let alone call you.

The Truth: It is more important to get business cards than to hand yours out. After you identify a prospect, ask for their card. Mark the ones that are important to you. When you have their card you control the contact. Add the names and contact information to your database and follow up.