Tuesday, August 18, 2009

Networking is a Journey



Networking is a journey. It takes time. It takes energy. It takes work.

When networking first officially appeared on my job description I was a bit intimidated. I mean the thought that I HAD to go out there and network, attend networking events and meet people, certainly made me rethink my approach to these activities. After much nail biting and literally pushing myself out there I realized a very important thing. I was already very actively networking and had been for years, I just didn't necessarily use the term networking for what I did. I now think back at how networking had not only helped me find employment when moving from Denver to Tucson, but as I moved around the country in previous years, I used networking to help me find the resources that I was in search of for both business and personal. Networking is a much better way to find a reputable resources for a product and service than many of the traditional ways that we research for a service or the impersonal way that many of us research for services we need today. They all have their purpose, but I want, demand and need that personal touch. I want a relationship.


I then took all those past networking experiences and continually fine tune or build upon them. I had to find what group or groups that worked best for me. One person cannot attend every event and belong to every group. That is why first pick the group(s) and event(s) that work and then rely on some powerful partnership that I have created whereby we work as a team. These partnerships also need communication to share information and build those relationship. Networking takes time and work, but the rewards pay off.

Monday, August 10, 2009

The Importance of Partners


How do you keep abreast of what is going on the market? One person cannot know everything that is happening that may be an opportunity for new business nor can they attend every networking event trying to connect with more people. Luckily for me, I do not have to figure that out as I rely on partners in the networking circles. One way I do this is that I am associated with a leads or referral group. I thank my lucky stars that I have found one that works for me and my company (http://www.businessleadsofamerica.com/). The purpose of this group is to exchange business leads. This group's concept takes it to the next level by creating a community of associates and friends. So I have 20+ people that I get together with weekly and have created strong bonds with. There are also people within this group that I feel are "power partners" for me, meaning partners that are looking for the same type of client that I am (type, size, location, industry). We are each other's eyes, ears in what is going on in certain target industries that we share. We keep in touch and share information so that we both win with new business in the end.