
I did say Partners. I am talking about Power Partner. What is a Power Partner? Better yet, who are my Power Partners and why do I need them?
Power Partners are the people who sell to the same types of customers as you. In my industry of telecommunications, a couple of my Power Partners are office furniture sales and moving companies e.g. both typically sell to companies who are upsizing or moving and are of a certain size.
Power Partners can be one of the HUGE keys to starting a successful network. In order be successful in networking, it is very important that you develop excellent Power Partner relationships. A Power Partner is not necessarily a potential customer (though they might be). A Power Partner sells to the same potential customers that you do.
So take a moment, better yet, take several moments as this is important and figure out who are your Power Partners and start getting together with them regularly if you are not in a formal leads group. If you are in a leads group, invite your Power Partners to join. The giving has to go both ways or it is not a Power Partnership. What makes the partnership powerful, and lasting, is that you are able to help each other.


