Monday, March 16, 2009

Using The FORD Method in Your Follow Up


How you follow up with a new connection is as important as when you follow up. To be unforgettable people follow up quickly and mention specific comments about your interaction. Most agree that 24 to 48 hours is the maximum amount of time you should allow to initiate a follow up, especially if you are interested in furthering the relationship.


When you are following up, remember to reconnect, reestablish why you sensed common ground and explore - DO NOT SELL! You still aren't at a point where the new contact is ready to hear you launch into a sales pitch. Focus on how you can help them and putting them in touch with others in your network. Engage in meaningful dialogue. (Remember F.O.R.D.) Ask questions about their Family, Occupation, Recreation and Dreams.