How do you keep abreast of what is going on the market? One person cannot know everything that is happening that may be an opportunity for new business nor can they attend every networking event trying to connect with more people. Luckily for me, I do not have to figure that out as I rely on partners in the networking circles. One way I do this is that I am associated with a leads or referral group. I thank my lucky stars that I have found one that works for me and my company (http://www.businessleadsofamerica.com/). The purpose of this group is to exchange business leads. This group's concept takes it to the next level by creating a community of associates and friends. So I have 20+ people that I get together with weekly and have created strong bonds with. There are also people within this group that I feel are "power partners" for me, meaning partners that are looking for the same type of client that I am (type, size, location, industry). We are each other's eyes, ears in what is going on in certain target industries that we share. We keep in touch and share information so that we both win with new business in the end.
