If you don’t get the difference between features and benefits, that’s OK. Not a lot of people really do. Realizing the difference can certainly give you a leg up on those that you network with and potential customers to better understand your business. Ask why whatever it is you’re thinking about is important to your customer. When you arrive at an answer that even you have found your benefit. Take the products and services that Nextrio (my employer) can provide, we offer so many features that no one can remember them all or even try to understand them. But if I say that we provide predictable costs to manage their networks...talk about the value of your features, then you can almost see the lights of understanding go off when talking to someone.
